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The UOB Heartbeat Run/Walk 2013 Sharing Goodness for the Future of Indonesian Children
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You are now reading:
The UOB Heartbeat Run/Walk 2013 Sharing Goodness for the Future of Indonesian Children
Semarang, 2 June 2013 – PT Bank UOB Indonesia (“UOBI”) held the 2013 UOB Heartbeat Run/Walk in Semarang, Central Java as part of UOBI's Corporate Social Responsibility (“CSR”) programme.
President Director of UOBI Armand B. Arief said that a series of UOBI CSR activities that focus on 3 (three) pillars, namely children, education, and the arts, are a manifestation of the Bank's commitment and care to foster a spirit of togetherness and care for the communities, especially for disadvantaged children, on the basis of principles of equality, equitability and sustainability.
"Unlike the previous years in which the UOB Heartbeat was always held in Jakarta, the 2013 The UOB Heartbeat was held in Semarang to further strengthen ties between the big family of UOB Indonesia and the communities in Semarang. This event is also expected to strengthen the presence of the UOB brand in Central Java and its surroundings, following the momentum of the opening of the UOB Branch Office located in the business and economic center of the city of Semarang on Jalan Pandanaran, in February this year. “said Armand.
Through the UOB Heartbeat 2013, the UOBI extended family shared their kindness for children by giving a total donation of more than Rp200 million channeled through 2 (two) foundations based in Semarang, namely: Wisma Kasih Bunda Foundation which is managed by international designer and Semarang public figure Anne Avantie, Bhakti Asih Orphanage, as well as book donations through the Sahabat Anak Foundation for the Seribu Book Cerdaskan Anak Bangsa programme. All the donations made by UOBI are contributions from all UOBI employees, companies and partners.
Apart from the CSR program, the UOB Heartbeat also presented a 4 km Run/Walk competition and a 3 km team healthy walk attended by more than 800 participants. The activity was enlivened with various attractions including the performance of Lengger Banyumasan and singer Dewi Gita.
About the UOB Heartbeat
More than 8,000 participants participated in the UOB Heartbeat activities simultaneously held on 2 June 2013 in 5 countries: Singapore, Malaysia, Thailand, China and Indonesia. From these events, more than 660,000 Singapore dollars in donations were raised in charities aimed at helping disadvantaged children develop their potentials through art education and early skills training.
UOB Deputy Chairman and Group Chief Executive Officer Wee Ee Cheong said “UOB is always committed to the surrounding community and the UOB Heartbeat Run/Walk is an opportunity to share with fellow citizens, especially those who are less fortunate so that all community members really feel the goodness of other people, which is beneficial for their mental health."
Since the launching in Singapore in 2007, the UOB Heartbeat has raised over SGD3 million in donations.

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