TMRW raises awareness of smarter personal financial management through social media campaign “Pledge of Change”

Jakarta, 23 December 2020 – Almost 8,000 young Indonesians have joined the ‘Pledge to Change’ campaign by TMRW by UOB to make smarter financial decisions when it comes to their spending and saving habits.

TMRW, ASEAN’s first mobile-only bank to serve the region’s generation of enterprising and digitally-savvy consumers, invited young Indonesians to declare their intention to improving financial management by creating TikTok video pledges1. TMRW also released a special video filter to add creativity to the videos. For every video uploaded on TikTok, TMRW pledged to donate IDR5,000 which will be distributed through Bulir Padi Foundation, a non-governmental organisation that specialises in supporting marginalised children from disadvantaged families.

The genesis of the ‘Pledge to Change’ campaign came from the UOB ASEAN Consumer Sentiment Study which found that 65 per cent of Gen-Y2 Indonesians had increased their spending during the Large-Scale Social Restrictions period3. The study found that COVID-19 has changed the way young Indonesians shop and Gen-Y consumers spent more on health supplements, followed by food items such as takeaways and groceries during the pandemic. As more people work from home, there was also a significant shift in preference for e-commerce shopping, instead of at physical stores, and this has led to increased impulse buying.

Fajar Septandri Maharjaya, Digital Bank Head, UOB Indonesia said he appreciated the support and enthusiasm of the young Indonesians who participated in the campaign.

“The 'Pledge to Change' campaign raises awareness of the tendency for people overcome their COVID-19 isolation and weariness by shopping online. With many people finding that the things they have bought online unnecessary, we are helping people to spend smarter and to avoid the feelings of spending regret. With TMRW, we hope to help young Indonesians meet their financial goals and to support them as they build a better tomorrow," Fajar said.

Supporting the education of marginalised children who are impacted by Covid-19
As COVID-19 continues to affect people’s lives and forces school closures, TMRW has stepped up to make sure vulnerable populations are cared for during the pandemic. TMRW’s total donation of more than IDR100 million to Bulir Padi will support 25 marginalised Grade 11 and 12 students who have limited access to the internet, as well as covering their school fees and supporting learning through an online mentoring programme for 12 months.

“We believe in being a responsible corporate citizen, helping as many people emerge stronger from this pandemic. We hope that through our ‘Pledge to Change’ campaign, we can encourage our customers to have a improved financial behaviour and have them connect with others as they help them in this time of need,” Fajar said.