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UOB keeps the good going by raising record $1.86 million for charities through the 2021 UOB Global Heartbeat Virtual Run/Walk
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You are now reading:
UOB keeps the good going by raising record $1.86 million for charities through the 2021 UOB Global Heartbeat Virtual Run/Walk
Mr Wee Ee Cheong, UOB’s Deputy Chairman and Chief Executive Officer (centre), and UOB senior leaders rally colleagues, their families and customers globally to support the community through the UOB Global Heartbeat Virtual Run/WalkSingapura, Jakarta, 8 Oktober 2021 – UOB colleagues, their families and customers across 17 markets united to raise a record $1.86 million for charities through the Bank’s flagship annual fund-raising event, the UOB Global Heartbeat Virtual Run/Walk. The funds raised will be donated to 25 charities around the world to improve the lives of disadvantaged children and vulnerable communities impacted by the COVID-19 pandemic.
In Indonesia, more than 650 colleagues of UOB Indonesia and their families participated in event. Together, they raised more than IDR130 million which will go towards Mari Berbagi Seni Foundation, an art education programme focused on local art and culture, to help 100 orphanage children impacted by Covid-19 including art therapy sessions and workshops namely Creative Digital Pod.
Wee Ee Cheong, UOB’s Deputy Chairman and Chief Executive Officer, said, “The giving nature of UOB colleagues, their families and customers has been the constant driving force behind our efforts to help those in need within our communities. In this time of exceptional challenges, I am heartened by and grateful to the UOB family and our customers for going the extra mile in this year’s UOB Global Heartbeat Virtual Run/Walk. The record amount that we raised collectively will hopefully make a meaningful difference to the lives of those impacted by COVID-19, especially disadvantaged children and vulnerable members of our communities.”
Hendra Gunawan, President Director, UOB Indonesia, said, “Every year, our colleagues are doing their part for the community. Even during the pandemic, they are going extra mile through the UOB Global Heartbeat Virtual Run/Walk to help our local community emerge from this pandemic stronger. I am grateful that even during these hard times, we are still able to unite and to support the less fortunate children to have access to art therapy sessions that will be beneficial for their well-being in the future.”
This year marks the 15th edition of UOB’s annual flagship volunteerism and fundraising event and the second time it is being held virtually for participants globally to take part safely amid the COVID-19 pandemic. Building on last year’s successful event, UOB expanded the participation criteria for this year’s two-month virtual event to encourage colleagues and their families to accumulate active hours through various fitness activities including running, ball games, yoga and more. By enabling participants to choose their favourite physical activity, the UOB Global Heartbeat Virtual Run/Walk inspired colleagues to stay active for a good cause while taking care of their mental well-being amid the COVID-19 pandemic. The collective spirit of UOB colleagues saw participants clocking almost 80,000 active hours, surpassing the Bank’s target by more than 50 per cent.
As part of UOB’s commitment to forge a sustainable future, the Bank also launched the UOB Heartbeat Pledge to encourage colleagues to do good and to go green through thoughtful personal actions at home or at work. UOB colleagues contributed more than 3,700 pledges in July and August with the aim of conserving resources, reducing waste and uplifting communities which are aligned to the United Nations Sustainable Development Goals. For example, some UOB employees have pledged to reduce their shower time by two minutes, potentially saving 1,785 litres of water each time, while others are committed towards choosing energy efficient devices and household appliances, reducing unnecessary printing and acting with kindness and compassion.
2021 UOB Global Heartbeat Virtual Run/Walk beneficiaries
| Market | In Support Of | Impact |
| UOB Tiongkok | Huji Foundation and Amity Foundation | Funds raised will provide education for 52 disadvantaged children and their families as well as daily supplies and support for individuals affected by the floods in Henan province |
| Shanghai Helin Art Promotion Institution and Shanghai United Foundation | Funds raised will provide art education for 300-450 children and six teachers in several schools | |
| UOB Hong Kong | Children's Cancer Foundation | Funds raised will provide support to 45 children cancer patients and survivors |
| UOB Indonesia | Mari Berbagi Seni Foundation | Funds raised will provide art therapy and art education to 100 children from orphanages for six months |
| UOB Malaysia | Food Aid Foundation | Funds raised will provide essential groceries and toiletries to 800 children from 20 children homes for 6 months |
| Yayasan Generasi Gemilang | Funds raised will support 100 students from low income families with cash aid for one year only if they continue their education and attendance in school | |
| SOLS 24/7 | Funds raised will provide 40 youths a second chance to complete a one-year long education at Solar Academy by SOLS 24/7, designed to prepare students for a technical career in the solar industry | |
| UOB Singapore | Rare Disease Fund | Funds raised will provide long-term financial support to Singapore Citizens suffering from rare genetic diseases, where medication is often very costly and required for life |
| Children's Wishing Well | Funds raised will enable children and youths from more than 100 families who are on the Ministry of Education’s Financial Assistance Scheme to request for something they need either for themselves or for their families, from which assistance is not available from government funding schemes | |
| The Red Pencil | Funds raised will provide art therapy for at least 100 children from low income families who are facing overwhelming life circumstances which they have difficulty expressing in words. The funds will also enable The Red Pencil to set up their first standalone centre at a Housing and Development Board site to provide better services to children through schools, foster homes, family service centres and community agencies |
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| President's Challenge | Funds raised will provide parents and children from at least 120 disadvantaged families with training in digital skills, parent mediation skills and preventative cyber wellness over eight runs of a six-week workshop series | |
| UOB Thailand | Thai Red Cross Society | Funds raised will provide 7,700 sets of relief kits and daily necessities, including rice, canned food, instant noodles, garbage bags, soap, shampoo and detergent, to disadvantaged individuals |
| Emergency Medical Foundation of Thailand (EMFT) | Funds raised will help to offset the cost of gasoline for the transportation of around 250 COVID-19 patients who need treatment | |
| Bangrak Vaccination and Health Center | Funds raised will support the centre in assisting the government to accelerate the nation’s COVID-19 immunisation programme | |
| UOB Vietnam | Red Cross – Ho Chi Minh City and Hanoi |
Funds raised will provide 13,680 food cans to vulnerable families with children |
| UOB Brunei | YASKA (Yayasan Kanser Kanak-Kanak) |
Funds raised will help 10 disadvantaged children to meet their basic needs such as clothes, food, books and toys |
| UOB Korea | Good Neighbors | Funds raised will support around 60 vulnerable children and families who face economic and psychological difficulties due to the prolonged COVID-19 pandemic |
| UOB Inggris (London) |
Great Ormond Street Hospital Children Charity |
Funds raised will provide play items and parent accommodation for families of children with critical illness |
| UOB India (Mumbai) |
Kashtakari Panchayat | Funds raised will support the education for the children of 50 waste pickers who have been affected by COVID-19 for one year, including the cost of school fees, books, travel, uniform and others |
| UOB Jepang (Tokyo) |
Chance For Children | Funds raised will support the children from 12 families through a month-long learning programme on digital literacy |
| UOB Kanada (Vancouver) |
Covenant House Vancouver | Funds raised will provide a safe house with food and shelter to homeless youth affected by the COVID-19 pandemic |
| UOB Amerika Serikat (New York dan Los Angeles) |
Art Start | Funds raised will go towards organising workshops for |
| UOB Filipina (Manila) |
World Vision Philippines | Funds raised will provide Back-to-School kits to 202 students |
| UOB Australia (Sydney) |
Barnados Australia | Funds raised will support 40 disadvantaged children with tutorial lessons and the purchase of essentials books |
| UOB Taiwan (Taipei) |
World Vision Taiwan | Funds raised will go towards purchasing tablets and laptops for 14 disadvantaged children in elementary school and junior high school for their digital learning |

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