UOB Indonesia and Garuda Indonesia launch co-branded card, elevating travel experiences and rewards for customers

Jakarta, 8 March 2024 – UOB Indonesia and Garuda Indonesia today announced the launch of the co-branded Garuda Indonesia UOB Credit Card to cater to the evolving needs of travellers by rewarding them with more miles when they spend.

The Garuda Indonesia UOB Credit Card is a testament to the synergy between two industry leaders committed to enhancing travel experiences, offering exclusive privileges and benefits to cardholders. With its tagline “From Shops to Skies”, the Garuda Indonesia UOB Credit Card allows travellers and shopping enthusiasts to accumulate triple GarudaMiles for all retail transactions at Garuda Indonesia and double GarudaMiles for other retail transactions.

As the world evolves, so do the needs and preferences of individuals seeking to enhance their travels. Data from the TGM Global Travel Survey 20232 indicates that 53 per cent of Indonesians prioritise shopping, and 27 per cent prioritise dining experiences and trying local cuisines during their travels. This points to the importance of offering innovative solutions, providing personalised and enriching experiences that cater to every traveller’s evolving desires.

Mr Hendra Gunawan, President Director, UOB Indonesia, said, “UOB strives to be the bank of choice for customers looking for exclusive experiences. The Garuda Indonesia UOB Credit Card is not merely a payment tool, but it is designed to elevate customers’ travel experiences.

Data from UOB’s ASEAN Consumer Sentiment Study 20233 has shown a rise in number of Indonesians who are willing to spend more on experiences including travelling. This trend is also evident in UOB Indonesia’s customer base, where we saw spending for the travel category making up 14 per cent of total spending, a level more than 20 per cent higher than pre-covid. With this in mind, we are delighted to collaborate with like-minded partners such as Garuda Indonesia to serve the diverse needs of aspiring individuals in Indonesia and across the region.”

Furthermore, the consumer travel sector has undergone significant transformation in recent years. A study conducted by Statista4 showed that Indonesia's Travel and Tourism sector is experiencing a rise in domestic tourism, driven by the growing middle class and improved infrastructure. The market is expected to generate a revenue of US$8,971 million by 2024 and is projected to grow at a compounded annual growth rate of 5.04 per cent from 2024 to 2028 to reach US$10,920 million.

Mr Irfan Setiaputra, President and CEO, Garuda Indonesia said the collaboration with UOB Indonesia is a manifestation of the company’s commitment to provide added value to its customers, particularly the GarudaMiles members, as well as the company’s efforts to increase ancillary revenue.

“We hope the strategic partnership with UOB Indonesia will further enhance customers’ travel experience through levels of service and comfort just as we are committed to service excellence and safety. As the national airline of Indonesia, Garuda Indonesia is committed to play a role in connecting the country’s diverse destinations, facilitating both domestic and international travel. We hope that through innovative initiatives and offerings to our privileged customers, we can make their journeys more convenient and rewarding.”

In addition to miles, the Garuda Indonesia UOB Credit Card offers customers exclusive privileges when flying Garuda Indonesia, including free 20kg extra baggage limit, triple GarudaMiles rewards, dedicated check-in counters, and a 10 per cent discount for miles redemptions.

For more information, please visit go.uob.com/giuc